The World of Peter Rabbit™ x Zipster Is Here 🐇✨

This autumn, we’re so excited to share our brand-new collaboration: The World of Peter Rabbit™ x Zipster Collection.

Inspired by Beatrix Potter’s timeless tales, this collection is designed for snuggly storytimes, family matching moments, and little ones who are just as curious as Peter himself.

A Bedtime Classic, Reimagined

If you grew up with The Tale of Peter Rabbit, you’ll know just how special it feels to pass those stories on to the next generation. With this collection, we’ve taken those familiar countryside adventures and reimagined them in our buttery-soft bamboo fabric.

The range includes:

Two-Way Zip Babygrows for fuss-free night changes
Baby Button Bodysuit + Leggings sets
Children’s Pyjamas (with Mum and Me sets in two prints!)

Because we believe bedtime should be soft, simple, and full of comfort.

Meet the Prints

We’ve brought Beatrix Potter’s most loved characters to life across three beautiful designs:

✨ Peter’s Gingham Hop – a classic powder blue gingham, featuring Peter Rabbit and his mischievous pals.
✨ Jemima & Friends – a soft pink polka dot print with Jemima Puddle-Duck and other storybook favourites.
✨ Peter & Pals – Peter Rabbit in his iconic blue coat, alongside Flopsy, Mopsy, and Cotton-tail in muted tones.

And if you’re looking for the perfect gift? You can add a Peter Rabbit soft toy and the classic tale to your order for a beautifully curated newborn bundle.

Why We Love It

For us at Zipster, this collaboration is about more than just adorable PJs. It’s about celebrating the stories we grew up with and creating new memories with our children.

Beatrix Potter first wrote The Tale of Peter Rabbit back in 1893, and since then, over 46 million copies have been sold worldwide. Peter Rabbit has never gone out of print and is now loved in more than 110 countries. Pretty incredible for a little rabbit in a blue coat!

A Note from Our Founder

“Peter Rabbit has always held a special place in my heart. Just hearing his name takes me back to those moments curled up with a storybook as a child. Now, as a parent myself, it feels incredibly meaningful to bring that heritage into the Zipster world.”
— Evie Kalo, Founder of Zipster

Shop the Collection

Ready to add a little countryside charm to your little one’s wardrobe? Discover the full collection.

Because the best stories aren’t just read - they’re lived, shared, and passed down. 💛